The Great Facebook War
The Israel Defence Forces have pioneered state military engagement with social media, with dedicated teams operating since Operation Cast Lead, its war in Gaza in 2008-9. The IDF is active on 30 platforms – including Twitter, Facebook, Youtube and Instagram – in six languages. “It enables us to engage with an audience we otherwise wouldn’t reach,” said an Israeli army spokesman.
It has been approached by several western countries, keen to learn from its expertise.
During last summer’s war in Gaza, Operation Protective Edge, the IDF and Hamas’s military wing, the Qassam Brigades, tweeted prolifically, sometimes engaging directly with one another.
The British army is creating a special force of Facebook warriors, skilled in psychological operations (Psy Ops) and use of social media to engage in unconventional warfare in the information age.
The brigade will be responsible for what is described as non-lethal warfare. Both the Israeli and US army already engage heavily in psychological operations.
Against a background of 24-hour news, smartphones and social media, such as Facebook and Twitter, the force will attempt to control the narrative by promoting the official story and
attacking and demonizing any dissenters.
ATTENTION: To the NSA :